From Yinka's head...

Reasons Why Sarah Teibo’s Number 3 Chart Position is Brilliant News for UK Gospel

A couple of minutes before I started writing this I checked the top 20 Official UK Christian and Gospel album charts for this week (beginning 8 July 2018).

They Own The Place

It looked incredibly familiar in its (almost depressing) inevitablity: the usual suspects were gathered in the charts, occupying the space like they own the place.

And let’s face it – if we’re going to be honest, they kind of do: the trendy, relevant youth band (in Hillsong Young & Free) is at number 1 with III.

HYnF itself an offshoot of its mega church parent band, Hillsong Worship, in lockstep with its sibling by coming in at number 2.

Big-Name Bands

Then there are the big-name bands like Rend Collective (with one spot in the top 10, and four – yes, you read that right) in the top 20.

Skillet have three albums in the top 10, plus the perennial residency of compilation albums (always hard to ignore due to their generic, built-in mass appeal), in addition to the other big church fare from Elevation Worship and Bethel Music filling out the rest of the top 20.

Behind the Curtains

For industry geeks like me that like to peer behind the curtains, the presence of the record labels behind the releases is just as important: Hillsong Music, Warner Brothers, Atlantic Records, UMTV and Integrity Music are in the mix.

Bitter and Twisted

And before this starts to read like I’m some bitter and twisted Gospel music fan with an axe to grind, ranting about churches that have the power to leverage sheer member numbers to get their church songs into the charts – or that I’m railing against big label acts taking up valuable chart space that can go to UK gospel artists: I get it.

This is a numbers game – the only winners are those who can get as many people as possible to buy as many albums as possible.

Sarah Teibo

Which brings me to Sarah Teibo: she started back in October 2015 and is now on her second album, Keep Walking.

Over that period she’s become a multi-nominated, multi-award-winning artist, selling out her (self-organised) headline events.

She’s put the time in, working with some of the best people Gospel music has to offer both here in the UK and internationally (you can’t have missed her single ‘Like A Child (Remix) featuring Fred Hammond, right…?)

And to put this all into context:

  • She’s married, a mum of two, working full time
  • And she’s number 3 in the Official UK Christian and Gospel music charts. That’s the official music charts. The national charts
  • All this has been delivered without any major label support

And all this has happened in a niche sector like ours, arguably notorious for delivering more hyperbole than products that can genuinely trouble the charts.

Aaaaand also done in a space where you don’t get as many women as we probably should.

And the reasons why this is brilliant news…?

What? You mean apart from the fact that she actually did it??

  • Well: in the first instance, it shows our largely independent scene what’s possible
  • Everyone can rest assured that when people like me keep banging on about the fact that anyone with the right amount of knowledge, drive and tools can do this, it’s not just wishful thinking
  • Thirdly, there’s no doubt signing to a major label has huge benefits, but that should still be a significantly less attractive option for anyone who is serious about what they do
  • Fourthly: you DON’T need to belong to a church with a huge network of people to make national top 3 in the official charts (although it’s no doubt 100% helpful)
  • Fifthly: let’s have more of you lot in the charts! Find out what it takes to make it – and go for it!

P.S. (I looooooooove Hillsong Y&F, by the way)

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2 replies »

  1. Yinka,

    Brother, you took the words right out of my mouth.
    Indeed, what was accomplished here was remarkable and unprecedented. Let me give the view from my side of the pond…
    Here in the States, our Billboard, our ‘official’ chart system is a sales chart — just like yours. It counts retail sales, equivalent streams, downloads, venue sales, etc. The stark difference is our ‘Christian’ charts and our ‘Gospel’ Charts are separate. One genre, two completely different markets.
    You are right ‘They do own the place.” When I started distributing Gospel overseas 20 years ago it was fun! Christian Distribution worldwide was controlled by large independents owned by very colorful characters who always has a trick up their sleeve to beat their competition or steal away a line of product. Now, after years of consolidation, there is a literally a handful of companies that control Christian Distribution worldwide. Now they are all boring corporate hacks. The system is designed to perpetuate itself. I think over the last few years, I’ve probably talked to every head of sales at every Christian Distributor in London to secure distribution for my content. Sure, they want the volume, but they don’t understand the market. What makes it worse is they don’t want to understand it.
    Here’s a couple of things that make you go “Hmmm…” Why is that Capitol Christian is on that chart, but their Motown Gospel label is not? Where is Sony’s RCA Inspiration (except for Kirk Franklin)? Their Provident label is always there. They have the same corporate parents, and all have major distribution in London.
    So much for that… on to our victory story…
    How in the world did Sarah Teibo debut at #3 on The Official UK Christian and Gospel Chart? She’s a Gospel Artists and an Independent – the two biggest negatives on a chart that is structurally designed against these factors. That’s just the way it is. But, she did it!
    The answer, at its very foundation, are the Spiritual Gifts that God gave Sarah and how they are manifesting in her life and by extension in her music. You listen to that album, “Keep Walking”. Then go back and listen to “Walk With Me” – different styles, different rhythms – but all one beautiful musical tapestry.
    She planned it. She seized on her experiences from ‘Walk With Me’ and she planned this for a year. Every step. Every nuance. She connected with Pledge Music – an amazing platform that connects you with your fans, raises money and handles your preorders. The only thing is, Pledge Music is vastly underused by Gospel artists. Ask her, she’ll tell you.
    Now everybody’s asking about Fred Hammond. Sarah’s going to have to tell you that story. All I can say is that during that year of planning, Fred Hammond was the furthest thing from her mind. But this I can say… Think about album titles… “Walk with Me” & “Keep Walking” You walk with HIM. You keep walking with HIM and HE will send people into life to help you out. That’s all I got…
    -30-
    One more thing… I’m not a big deal. I’m just a guy that loves God and sells music.
    Milton B. Allen, Global Music Link

    Liked by 1 person

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